Henter...

Prioriter ressourcer på valgplakater

Valgplakaten er det bedste kampagne-kort

Vil du bygge kommunalvalgskampagnen op efter, hvad der virkelig virker? Så er der rigtig meget, der peger på, at rigelige mængder af kreative valgplakater er det columbusæg, du leder efter.

Christian Made Hagelskjær
Christian Made Hagelskjær Partner

I vores arbejde med at tilrettelægge kampagner til næste års kommunal- og regionsrådsvalg forsøger vi at indsamle så meget viden som muligt om, hvad der faktisk virker i en valgkamp.

Der er selvfølgelig talrige undersøgelser fra forskellige valg i både ind- og udland, for vi er ikke de eneste, der har stillet os selv spørgsmålet: Hvad skal der til, for at man kan vinde et valg? Hvor skal jeg bruge pengene for at få mest ud af dem?

Det slår mig, at en af de få ting, jeg med sikkerhed kan anbefale, er, at man bruger penge og kræfter nok på valgplakater.

Og det er da både et godt og et dårligt råd.

Det er et godt råd, fordi valgplakater virker. I forhold til kommunalvalg er plakater det kampagneredskab, der i undersøgelser fra tidligere valg har vist at have størst målbar effekt.

Men det er også et dårligt råd, fordi valgplakater nok er det mest almindelige i en valgkamp. Så hvorfor betale mig for at jeg fortæller, at man skal bruge penge på noget så indlysende? Samtidig er valgplakater det medie, hvor kreativiteten oftest får dårligst plads.

Og så alligevel.

Tænk bare på Alternativets lille valgplakat fra 2015, der vandt en Creative Circle Award, og som de fleste nok husker for sin utraditionelle meta-kommunikation.

Tænk også på, hvor meget opmærksomhed, valgplakater kan give en kampagne. I Aarhus fik Venstres Bünyamin Simsek meget kritik for som teknik- og miljørådmand at bryde reglerne og hænge valgplakater op for tidligt. Men han fik alligevel over 8.000 personlige stemmer. Byrådskandidat Lisbeth Lauritsen fik ligeledes mange tæsk og dårlig omtale på at tyvstarte, men selvom hun var helt ny og placeret et godt stykke nede på listen, blev hun valgt.

Der er ikke noget som valgplakater, der kan få folks sind i kog, for alle ser dem – og det er nok derfor, de har en effekt.

Faktisk kan man flytte 6-7 % af stemmerne mellem partierne

Faktisk kan man ifølge den store valganalyse fra KV09 flytte 6-7 % af stemmerne mellem partierne, hvis man hænger valgplakater op i et passende omfang.

Kandidater kan sågar flytte 12-13 % af de personlige stemmer internt på listen ved hjælp af valgplakater.

Forskningen har fokus på hvor stort et antal stemmer, man får, baseret på en vis mængde valgplakater. Men der er naturligvis meget stor forskel på, hvordan valgplakaterne er udført rent kreativt.

I reklameverdenen taler man om, at 73 % flere husker en reklame, hvis den er flot og kreativt udført. Hvilket selvfølgelig kan være et godt argument for at prøve nogle andre ting af end den klassiske valgplakat med partinavn, portrætfoto og kandidatnavn.

Hvis man kender vælgerne og hvis man ved, hvad man selv står for, er der basis for at lave nogle kreative løsninger, der for alvor lægges mærke til.

Under alle omstændigheder bør man allokere ressourcer til design og indkøb af plakater. Og motivere frivillige til at tage del i plakatophængningen.

For plakater virker.

Kilder: Jørgen Elklit, Ulrik Kjær (red.): KV09, Syddansk Universitetsforlag (2013); Carat Deep Blue Survey

Christian Made Hagelskjær

Christian Made Hagelskjær

Startede Mærkesag sammen med Rasmus i 2015. Har mange år som aktivt involveret i samfundet bag sig, bl.a. i Socialdemokratiet, DSU, 3F og Røde Kors. I Mærkesag bruger han sin erfaring fra politiske kampagner og visuel kommunikation.

74 svar til “Valgplakaten er det bedste kampagne-kort”

  1. […] jeg tidligere har været inde på, kan det være en genvej til omtale, hvis man tyvstarter med plakatophængningen – og dårlig omtale er jo bedre end ingen […]

  2. […] Alle hænger valgplakater op, og det er der en del, der synes er grimt og træls. Alligevel kan man se, at valgplakater giver stemmer. […]

  3. oprol evorter siger:

    I loved up to you will obtain performed right here. The comic strip is tasteful, your authored material stylish. nevertheless, you command get got an nervousness over that you would like be turning in the following. sick certainly come more earlier once more as exactly the same just about a lot regularly within case you shield this increase.

  4. oprol evorter siger:

    My spouse and I stumbled over here by a different web address and thought I may as well check things out. I like what I see so i am just following you. Look forward to looking over your web page for a second time.

  5. I simply want to tell you that I am just very new to blogging and site-building and really liked your web-site. Very likely I’m likely to bookmark your blog . You certainly come with exceptional well written articles. Bless you for sharing with us your blog.

  6. Thank you for another informative blog. Where else could I get that type of info written in such a perfect way? I have a project that I am just now working on, and I’ve been on the look out for such information.

  7. I tried to post something earlier today and I got a blank screen after I clicked ‘Comment’. It seems to work ok now I guess, but just so you know. Take care!

  8. Hello are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any html coding expertise to make your own blog? Any help would be really appreciated!

  9. Candis Mesch siger:

    Hello there, just became alert to your blog through Google, and found that it’s really informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

  10. I like this post, enjoyed this one regards for putting up.

  11. Cathie Reever siger:

    Man that was very entertaining and at the same time informative.~,*~~

  12. Moshe Maigret siger:

    In these days of austerity as well as relative anxiety about taking on debt, lots of people balk about the idea of having a credit card to make acquisition of merchandise or maybe pay for a vacation, preferring, instead only to rely on the particular tried plus trusted way of making settlement – raw cash. However, if you have the cash on hand to make the purchase in whole, then, paradoxically, that is the best time for you to use the credit card for several causes.

  13. DC lash bar siger:

    One more thing. It’s my opinion that there are quite a few travel insurance web-sites of reputable companies that let you enter your trip details and obtain you the insurance quotes. You can also purchase your international travel cover policy on-line by using your credit card. All that you should do is usually to enter your travel particulars and you can view the plans side-by-side. Only find the package that suits your financial budget and needs after which it use your credit card to buy that. Travel insurance on the web is a good way to begin looking for a dependable company regarding international holiday insurance. Thanks for discussing your ideas.

  14. Alethia Leer siger:

    This would be the right weblog for anybody who wishes to discover this topic. You realize a great deal of its almost tough to argue along with you (not too When i would want…HaHa). You actually put a brand new spin using a topic thats been written about for decades. Wonderful stuff, just fantastic!

  15. There are some fascinating deadlines in this article but I don’t know if I see all of them middle to heart. There may be some validity but I will take hold opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as effectively

  16. Fantastic website. Plenty of helpful information here. I am sending it to several buddies ans also sharing in delicious. And naturally, thanks in your effort!

  17. I’m not sure exactly why but this website is loading very slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later and see if the problem still exists.

  18. You actually make it appear really easy together with your presentation however I to find this topic to be actually something that I feel I’d never understand. It seems too complicated and extremely extensive for me. I’m having a look ahead in your subsequent publish, I¡¦ll try to get the grasp of it!

  19. Thanks for your interesting article. Other thing is that mesothelioma is generally caused by the breathing of materials from asbestos fiber, which is a carcinogenic material. It is commonly found among workers in the construction industry who definitely have long exposure to asbestos. It can be caused by residing in asbestos insulated buildings for a long time of time, Genetic makeup plays a crucial role, and some persons are more vulnerable towards the risk compared to others.

  20. I am just writing to let you be aware of what a notable experience my cousin’s girl found studying your site. She came to find some things, including how it is like to possess a wonderful coaching mood to have other individuals smoothly know precisely some problematic topics. You actually did more than people’s expected results. Many thanks for delivering such insightful, dependable, educational as well as fun tips on the topic to Kate.

  21. DC Movers siger:

    Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; we have developed some nice methods and we are looking to trade methods with other folks, why not shoot me an e-mail if interested.

  22. marioo siger:

    Many thanks to you for sharing these kind of wonderful content. In addition, the ideal travel in addition to medical insurance system can often eradicate those concerns that come with journeying abroad. The medical emergency can before long become expensive and that’s guaranteed to quickly decide to put a financial stress on the family’s finances. Setting up in place the best travel insurance bundle prior to leaving is worth the time and effort. Thanks a lot

  23. lesbian porn siger:

    Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch as I found it for him smile So let me rephrase that: Thanks for lunch! “A human being has a natural desire to have more of a good thing than he needs.” by Mark Twain.

  24. I’d should test with you here. Which isn’t something I normally do! I take pleasure in reading a put up that can make individuals think. Also, thanks for allowing me to remark!

  25. dotafrog siger:

    It’s in point of fact a nice and helpful piece of information. I’m glad that you simply shared this useful info with us. Please stay us informed like this. Thanks for sharing.

  26. Some genuinely quality blog posts on this site, saved to favorites .

  27. Hi there, I discovered your blog via Google at the same time as looking for a comparable topic, your web site got here up, it appears great. I have bookmarked it in my google bookmarks.

  28. Hiya! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this issue. If you have any recommendations, please share. Thanks!

  29. Fascinating blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Thanks a lot

  30. DC Movers siger:

    Some really wonderful content on this internet site, regards for contribution. “Such evil deeds could religion prompt.” by Lucretius.

  31. I want to get across my affection for your kind-heartedness for men and women who actually need guidance on in this question. Your personal dedication to getting the solution up and down came to be remarkably informative and have all the time allowed men and women much like me to realize their objectives. Your new useful hints and tips means much to me and a whole lot more to my mates. Warm regards; from everyone of us.

  32. You are my breathing in, I own few web logs and occasionally run out from post :). “Actions lie louder than words.” by Carolyn Wells.

  33. design logo siger:

    You have brought up a very fantastic points , regards for the post.

  34. I appreciate, cause I discovered just what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye

  35. betgram siger:

    I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again

  36. I view something really interesting about your web blog so I bookmarked .

  37. I’ve been surfing on-line more than 3 hours today, but I by no means discovered any interesting article like yours. It’s pretty value sufficient for me. In my view, if all website owners and bloggers made excellent content as you probably did, the web will be a lot more useful than ever before.

  38. Waldorf Taxi siger:

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you have acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can’t wait to read much more from you. This is actually a wonderful web site.

  39. Hello just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

  40. Thanks for the write-up. I have generally noticed that a majority of people are eager to lose weight when they wish to appear slim and also attractive. Nonetheless, they do not usually realize that there are additional benefits for you to losing weight additionally. Doctors claim that overweight people experience a variety of disorders that can be instantly attributed to their own excess weight. Thankfully that people who are overweight and suffering from different diseases can help to eliminate the severity of their particular illnesses by means of losing weight. You are able to see a steady but marked improvement with health while even a small amount of weight reduction is attained.

  41. You made some nice points there. I looked on the internet for the topic and found most people will agree with your website.

  42. I have recently started a web site, the information you offer on this web site has helped me greatly. Thanks for all of your time & work.

  43. A large percentage of of what you assert happens to be astonishingly appropriate and that makes me wonder why I hadn’t looked at this in this light before. Your article really did turn the light on for me personally as far as this subject goes. But there is one position I am not necessarily too comfy with and whilst I make an effort to reconcile that with the actual main idea of the position, permit me see just what the rest of your visitors have to say.Very well done.

  44. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that, this is wonderful blog. An excellent read. I’ll certainly be back.

  45. You are my aspiration , I have few blogs and rarely run out from to post .

  46. hey there and thank you for your information – I have certainly picked up anything new from right here. I did however expertise a few technical issues using this website, since I experienced to reload the website a lot of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Well I am adding this RSS to my e-mail and could look out for much more of your respective fascinating content. Make sure you update this again very soon..

  47. certainly like your website however you have to test the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very bothersome to inform the reality on the other hand I’ll certainly come again again.

  48. A different issue is that video gaming has become one of the all-time most important forms of entertainment for people of nearly every age. Kids participate in video games, and adults do, too. Your XBox 360 has become the favorite video games systems for individuals that love to have a huge variety of games available to them, as well as who like to relax and play live with other people all over the world. Thanks for sharing your ideas.

  49. I do not even know how I ended up here, but I thought this post was great. I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already 😉 Cheers!

  50. Lovely site! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also

  51. Thanks for your submission. I also think laptop computers have become more and more popular right now, and now in many cases are the only kind of computer used in a household. It is because at the same time they are becoming more and more very affordable, their computing power keeps growing to the point where they are as highly effective as desktop out of just a few years back.

  52. Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

  53. Hello! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa? My blog discusses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you happen to be interested feel free to send me an e-mail. I look forward to hearing from you! Superb blog by the way!

  54. adcada siger:

    Just wanna say that this is very helpful , Thanks for taking your time to write this.

  55. Messi Song siger:

    Good – I should certainly pronounce, impressed with your site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task.

  56. inspiring siger:

    You made some nice points there. I did a search on the topic and found most persons will consent with your site.

  57. Thanks for sharing superb informations. Your web-site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What a perfect website.

  58. Hello.This article was extremely interesting, especially because I was looking for thoughts on this topic last Thursday.

  59. Hello.This article was extremely fascinating, especially because I was searching for thoughts on this subject last week.

  60. Very well written information. It will be useful to anyone who employess it, including myself. Keep doing what you are doing – for sure i will check out more posts.

  61. Office setup siger:

    An added important aspect is that if you are a senior citizen, travel insurance pertaining to pensioners is something you should really contemplate. The old you are, the harder at risk you’re for having something awful happen to you while in foreign countries. If you are never covered by quite a few comprehensive insurance policy, you could have a number of serious challenges. Thanks for discussing your guidelines on this web blog.

  62. Office setup siger:

    I would like to thnkx for the efforts you’ve put in writing this website. I’m hoping the same high-grade blog post from you in the upcoming also. Actually your creative writing skills has inspired me to get my own blog now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.

  63. Good day! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  64. 바카라 siger:

    I have read a few good stuff here. Certainly worth bookmarking for revisiting. I surprise how much effort you put to create such a excellent informative web site.

  65. Hi there! I simply want to give an enormous thumbs up for the great information you might have right here on this post. I might be coming back to your weblog for extra soon.

  66. One more thing I would like to express is that rather than trying to fit all your online degree programs on days of the week that you end work (because most people are tired when they get home), try to get most of your sessions on the week-ends and only a couple of courses on weekdays, even if it means a little time off your saturday and sunday. This pays off because on the weekends, you will be far more rested in addition to concentrated on school work. Thanks for the different tips I have mastered from your web site.

  67. Hiya, I’m really glad I have found this information. Nowadays bloggers publish only about gossips and internet and this is actually frustrating. A good web site with exciting content, this is what I need. Thanks for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

  68. Cornerstone Drug Rehab siger:

    Free Methadone Clinic http://aaa-rehab.com Drug Rehab Centers http://aaa-rehab.com Dot Substance Abuse Professional
    http://aaa-rehab.com

  69. Simply wanna comment on few general things, The website pattern is perfect, the content material is real fantastic : D.

  70. Hey there, I think your site might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

  71. You are my intake , I own few blogs and often run out from to post .

  72. I don’t even understand how I stopped up here, but I assumed this submit was good. I do not recognise who you are but certainly you’re going to a well-known blogger for those who are not already 😉 Cheers!

  73. Thank you for helping out, fantastic information. “Job dissatisfaction is the number one factor in whether you survive your first heart attack.” by Anthony Robbins.

  74. I’m very happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

Skriv et svar

Din e-mailadresse vil ikke blive publiceret. Krævede felter er markeret med *

Lad os ringe dig op

Hvis du giver os dit nummer, så ringer vi dig op til en snak om, hvordan Mærkesag kan være med til at tilrettelægge din kampagne.